People send out to all the subscribers at once, not differentiating the message or the content and just sending it out. And what I continuously preach is that we need to differentiate. Because you have your most loyal customers who have purchased from you 20 times. And you have a lead that signed up a week ago. Would you communicate differently to the most loyal client you have in regards to another client that just walked in the door that you just met? Would you differentiate your communication for those? Like in a personal setting? Yeah, absolutely.