When you're deciding which products to put on sale, you're usually guessing. You pick something, set a discount and hope enough people care. The Price Drop Potential dashboard shows you exactly how many customers are already waiting for a price drop before you touch a single price. The dashboard surfaces your most popular products and shows you how many customers you could reach with a single price drop. It's broken down into three audiences. Customers who viewed the product but didn't buy. Customers who have bought the product before and likely want it replenished. And customers who have shown interest in related alternatives so also could benefit from hearing about this price drop. The product at the top of that list is where a discount does the most work. You are not guessing. You're starting with the highest reach opportunity. The numbers on this dashboard are based on real data combined with industry benchmarks. This includes your live email coverage, meaning the portion of visitors that are identified, an estimated permission rate, which is the portion of customers who have agreed to receive emails from you, a conversion rate that is estimated based on industry benchmarks, and your store's live average order value. The data is automatically reassessed every day. The dashboard recalculates your reach and revenue estimates on demand so you're always working from the most current picture. There are a few ways that you can use the dashboard. First of all, brand campaigns. If you're coordinating a promotion with a specific brand, you just go in, filter by brand and see exactly where the reach potential sits. Which products to lead with and which to deprioritize. That conversation with your brand partner just got a lot more grounded. Second, planning with a specific part of your catalog. Let's say you're running a seasonal promotion and want to focus on one product area. You just filter by hierarchy and you immediately see which products in that range have the largest reachable audience. You're leading with the products where customers are already warm. And third, if you want to look up a specific product, just type in the keywords. And you will see all of the relevant information for this specific product to know what a price drop would do in this case. The estimated revenue figures are based on your actual average order value. So they reflect your business, not a one size fits all estimate. Use them to prioritize, not necessarily as a guarantee. The dashboard doesn't change your price. It doesn't send anything. It just shows you where the opportunity is. So when you do run a promotion, you're doing it with real insight behind it. If you're using Product Agents, this is already in your account. Just click on the View Potential button on your Overview page and you will directly land on the Price Drop Potential dashboard. Go have a look.